Volgend weekend begint in Portugal het Europese voetbalkampioenschap, officieel UEFA EURO 2004™. Op de officiële website is er een pagina voor de media waar u interessante PDF-documenten kunt downloaden: een overzicht van de marketingitems die verboden zijn, voorschriften voor het gebruik van het officiële logo en richtlijnen voor de omgang van de teams met de media. Een citaat uit dat laatste document:
"Each team must be available to the media every day – on a matchday, however, only at the stadium after the game.
It is up to each team to decide how to communicate with the media; the possibilities are:
1) A Press Conference at the Team Hotel or Media Village with the Head Coach and/or a number of players
2) A Press Conference at the Team Hotel or Media Village with a number of players
3) A Press Conference at an official Training Centre, or a private training ground, with the Head Coach and/or a number of players
4) A Media Briefing by the Head Coach or his assistant at the Team Hotel or Media
Village
5) A Media Briefing by the Head Coach or his assistant at an official Training Centre or a private training ground
6) On Matchday –1 a Press Conference or a Media Briefing with the head coach and/or a number of players at the stadium before or after the official training session –
involving the entire squad in Mixed Zone activity.
In principle, the first 15 minutes of a training session should be open for TV crews and photographers."